Vi Novell

Nosaltres la terra, vosaltres el moment
Label Design & Custom Typography

Role
Concept · Art Direction · Label Design · Custom Typography · Bottle Render

Client
Celler Masroig · DO Montsant

Context
Label competition 2024

Credits
3D illustration & scene renders: Marco Di Grande

A wine label for Celler Masroig built on one idea: Nosaltres la terra, vosaltres el moment.

We bring the earth; you bring the moment.

The challenge was to connect the wine to the red clay soil it grows in, and to the people who will one day open the bottle.

The red clay of the vineyard became the palette and the material.
Every object on the label is sculpted as if from that same clay: a table set for sharing, glasses, a porrón, a bottle. Each illustration captures a different moment around wine, from anticipation to the end of a long evening.

A wooden tabletop with geometrically carved objects, including bottles, bowls, a cheese grater, a spoon, a plate, and scattered balls, illuminated by warm light.
A wooden tray with two wine glasses, a bowl of popcorn, and a plate of snacks, all in a warm, softly lit setting.
Close-up of hands holding reddish-brown soil with small rocks.
Close-up of hands holding reddish-brown soil with small rocks.
Three wooden decorative vases and glasses resting on a wooden surface, illuminated by warm lighting.

The lettering was drawn specifically for the label.
A balance between modern and handmade: rounded strokes, generous curves and an e that ends in a drop of wine.

A bottle of wine with a pink label featuring an abstract orange and brown design, placed on a white surface.
Two bottles of wine with pink labels depicting an illustration of a wine glass, a barrel, and some grapes, set against a pink and beige background.
Stylized lowercase letter 'h' in brown on a light background.
An abstract line drawing of a human ear in brown color on a white background.
Two bottles of wine with labels featuring abstract artwork, one in the foreground and one blurred in the background, placed on a light surface with a warm-toned background.