Close-up of various pieces of paper, labels, and colorful film such as film used for photography, with text including 'Marco Di Grande' and handwritten notes.
Close-up of a stamp pad and a sheet of paper with colorful square stamps or stickers, some partially visible, and handwritten notes.
Close-up of a white paper with handwritten and printed text, including the name 'Marco Di Grande,' social media handles @marco.digrande, and a website marcodigrande.artstation.com, along with some small handwritten notes and measurements.

Visual Identity & Printed Matter

Role
Visual Identity · Graphic Design

Client
Marco Di Grande, digital artist

Context
Art exhibition and Promotional materials

Graphic identity and printed materials for Etnología Urbana, an exhibition by digital artist Marco Di Grande exploring how urban life shapes identity, community and everyday rituals.

The challenge was to create promotional pieces that felt like part of the exhibition itself, while producing as little waste as possible.

Etnología Urbana

Every business card started as a printing test.
Instead of printing new stock, the cards were built from the exhibition’s own test prints. Each one was cut from a different fragment, so no two cards are the same, and every card carries a visible trace of the creative process.

A set of labels extended the exhibition beyond the walls.
Each label uses a pattern that reveals fragments of the artworks shown that day, so visitors took home a small piece of the exhibition and the promotional materials stayed connected to the work itself.

Person viewing abstract portrait artwork in a gallery with red LED lighting wall.

Exhibition view, Etnología Urbana

Mundos idealizados, by Marco Di Grande

A vibrant city street scene at night with neon lights, tall buildings, and pedestrians reflected on wet pavement.
Night scene of a small Asian street food stand with a man preparing food inside, decorated with red lanterns and hanging lights, surrounded by parked cars and illuminated signs.
A framed digital artwork hangs on a wooden wall, depicting a nighttime city scene with a classic car at a crosswalk in front of a building with illuminated windows and a neon cafe sign.

Open, by Marco Di Grande

Profunda noche, by Marco Di Grande

A page of text in Spanish titled 'C'EST LA VIE' with some visual elements around it, discussing life during lockdown and reflections on life's emptiness.

The same approach of reusing existing materials was applied across the rest of the exhibition’s printed and promotional pieces.

Three separate white paper bookmarks with black text reading 'GRACIAS' and small colorful images at the bottom.
Multiple business cards for Marco Di Grande are arranged on a surface, displaying his contact information and various artwork or images on a white background.