Hand-drawn black text on white paper says 'KASA' at the top and 'VIGELIT' at the bottom.

Casa Vellut

Drawn by hand, distorted by the scanner
Visual Identity

Role
Logo Design · Visual Identity · Art Direction · Social Media

Client
Casa Vellut, podcast on Radio Granollers

Context
Cultural podcast · Online & offline

Visual identity for Casa Vellut, a monthly podcast on Radio Granollers that works as a cultural club: art, photography, design, science and books, told through lively conversations with guests.

The challenge was to give a loose, unpredictable format a recognisable identity, one that could feel spontaneous and still hold together episode after episode.

The logo was drawn by hand, then distorted by moving it across the scanner.
Each pass produced a different version, so chance became part of the design. The result keeps the energy of the conversations: slightly unstable, never quite the same twice. The tone sits between punk and coquette.

Colour carries the variety of the programme.
The palette changes from episode to episode to reflect each guest and topic, always vibrant and high-contrast.

When the logo and background share a colour, the logo stands alone; when they differ, an outline separates them.

Text that reads 'CASKA VELVET' in orange, stylized font on a peach-colored background.
Close-up of a black and white graphic with partially visible, stylized text.
Pink background with the words 'Casa Vellut' in stylized blue and white text.

Episode covers and social posts combine digital collage with the hand-drawn logo.

Black and white torn paper with the words "HALLUCINATE" written in stylized text.
Pink envelope with the words 'Casa Velut' written in purple, vertical text with a playful style.
Three images of a podcast app interface with episodes of the show Casa Vellut, with colorful artwork and episode details; background images of a woman with makeup and cigarettes, in vibrant purple, pink, and red tones.

Covers and social content were created with digital collage, combining AI-generated imagery with hand-made textures and the scanned logo.

Text reading 'Casa del Velut' in pink, stylized, handwritten font on a light yellow background.
  • A stylized image of a woman with curly hair, smoking a cigarette, wearing a large pink hat, with a pink and orange background, and an abstract, collage-like effect.
  • Yellow poster with Spanish text about a radio program, featuring the names 'Casa Velut' and 'Sintonitza Ràdio Granollers'.
  • A stylized portrait of a woman with dark hair, wearing a large green hat, with red lipstick, holding a cigarette in her mouth, set against a red background.
  • Four colorful backgrounds each with the phrase 'Casa Vellut' in different stylized fonts and colors in a pop art style.
  • A woman wearing a large pink hat with a wide brim, holding a pink flower close to her lips, and dressed in colorful attire with pink and red hues.
  • Pink text that says 'CASA VELUT' on a light yellow background.
  • A woman wearing a large wide-brimmed hat with flowers and a bow, with a cigarette in her mouth, dressed in a vintage style.
  • Paper with the words 'CASKA VELUT' written in black, shadowed letters, and small bow illustrations on either side.